Terms of Service & End User Licence Agreement

1. DEFINITIONS AND INTERPRETATION

1.1 In these Terms of Service (‘Terms’), the following words and expressions shall have the meanings set out below:

1.2 References to statutes include all amendments thereto. Headings are for convenience only. The singular includes the plural and vice versa.

1.3 Where there is any conflict between these Terms and any translation thereof, the English language version shall prevail.

2. ACCEPTANCE OF TERMS

2.1 By downloading, installing, or using the App, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.

2.2 If you are under 18, you must have obtained verifiable parental or guardian consent before using the App. By using the App, you represent that such consent has been obtained.

2.3 If you are accessing the App on behalf of an organisation, you represent and warrant that you have authority to bind that organisation to these Terms.

2.4 We reserve the right to update these Terms at any time. Material changes will be notified to you via in-app notification and/or email at least 30 days in advance. Continued use after the effective date of changes constitutes acceptance. If you do not agree to the amended Terms, you must cease use and may request deletion of your account.

2.5 The App and its services are intended for users who are at least 13 years old (or the applicable minimum age in your jurisdiction). By using the App, you confirm that you meet this age requirement or that you are the parent or guardian of a child using the App with your consent.

3. ELIGIBILITY AND CHILDREN’S PRIVACY

3.1 Minimum Age Requirements

3.2 Parental Consent Mechanism

3.2.1 Where parental consent is required, the Company shall implement a verifiable parental consent (VPC) process prior to allowing any child to use the App. This may include: (a) signed consent form submitted via email; (b) credit card verification (nominal charge refunded); or (c) knowledge-based authentication.

3.2.2 Parents or guardians may at any time: (a) review the personal data collected from their child; (b) request deletion of such data; (c) refuse further collection or use; and (d) revoke consent. Requests should be directed to legal@endlessly.io.

3.3 Age Assurance

3.3.1 We apply a risk-based age assurance process to identify users who may be children before or at the point of registration, consistent with the ICO’s Children’s Code and the Data (Use and Access) Act 2025. Our age assurance approach includes: (a) date-of-birth declaration at registration with automated flagging of child-age inputs; (b) contextual signals (device type, app store age restrictions, parental consent records); (c) where risk indicators suggest a user may be a child, we apply child-appropriate defaults regardless of the age declared.

3.3.2 We do not rely solely on self-declaration of age. Where we have reasonable grounds to believe a user is a child, we apply child-appropriate protections automatically, pending verified age confirmation or parental consent.

3.4 Age-Appropriate Design (UK Children’s Code and DUAA 2025)

3.4.1 The App is designed in accordance with the UK Age Appropriate Design Code (Children’s Code) issued by the ICO, as reinforced and codified by the Data (Use and Access) Act 2025 (‘DUAA 2025’). The DUAA 2025 places data protection by design and by default for children’s services on a statutory footing. Features applied to child accounts include:

• High privacy settings enabled by default
• Geolocation services disabled unless strictly necessary
• No behavioural advertising or profiling of children
• No nudging or persuasive design techniques that encourage excessive use
• No social features that expose children to unknown adults
• Clear, child-friendly privacy notices
• No use of children’s User Content for marketing or promotional purposes

3.5 Children’s Data Protection Impact Assessment (DPIA)

3.5.1 We conduct Children’s Data Protection Impact Assessments (DPIAs) prior to launching or materially changing any feature of the App that processes children’s personal data, in accordance with Standard 15 of the ICO Children’s Code and the requirements of UK GDPR Article 35. These DPIAs assess risks to children’s rights and freedoms and identify appropriate mitigations.

3.5.2 Summaries of our Children’s DPIAs are available upon request at legal@endlessly.io.

3.6 US Children’s Privacy (COPPA)

3.6.1 For users in the United States under 13, we comply fully with the Children’s Online Privacy Protection Act (COPPA). We collect only the minimum data necessary, do not share children’s data with third parties for advertising, and provide parents full access and deletion rights.

4. ACCOUNT REGISTRATION AND SECURITY

4.1 To access certain features of the App, you must create an account. You agree to: (a) provide accurate and complete registration information; (b) maintain the accuracy of such information; (c) keep your password secure and confidential; (d) notify us immediately of any unauthorised use of your account at legal@endlessly.io.

4.2 You are solely responsible for all activity that occurs under your account. We shall not be liable for any loss or damage arising from your failure to maintain account security.

4.3 You may not create accounts using automated means, create accounts for other persons without their consent, or create accounts for the purpose of violating these Terms.

4.4 We reserve the right to suspend or terminate accounts that have been inactive for 24 consecutive months, following 30 days’ prior written notice. Any unused Virtual Currency earned for free in a terminated account will be forfeited. Purchased Virtual Currency in a terminated account will be handled in accordance with clause 7.9.3 (pro-rata refund at original purchase price).

4.5 One person may not maintain multiple free accounts. Duplicate accounts may be merged or terminated at our discretion.

5. LICENCE GRANT AND INTELLECTUAL PROPERTY

5.1 Licence to You

5.1.1 Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to: (a) download and install the App on Devices you own or control; (b) access and use the App for your personal, non-commercial language-learning purposes.

5.1.2 This licence does not include the right to: (a) copy, modify, adapt, translate, or create derivative works; (b) reverse engineer, decompile, disassemble, or attempt to derive the source code; (c) rent, lease, lend, sell, redistribute, or sublicense the App or any Content; (d) remove any proprietary notices or labels; (e) use the App for commercial purposes without our prior written consent.

5.2 Our Intellectual Property

5.2.1 All right, title, and interest in and to the App (including but not limited to: software, algorithms, databases, course materials, audio recordings, graphics, user interface design, trademarks, and service marks) are and shall remain the exclusive property of the Company and/or its licensors.

5.2.2 Nothing in these Terms shall be construed as transferring any intellectual property rights to you.

5.3 User Content Licence

5.3.1 By submitting User Content to the App, you grant us a worldwide, royalty-free, non-exclusive, sub-licensable licence to use, reproduce, modify, adapt, publish, translate, distribute, and display such User Content for the purposes of operating, improving, and promoting the App.

5.3.2 IMPORTANT — Child Users: The licence in clause 5.3.1 does NOT extend to User Content submitted by users identified as children (under the applicable minimum age in their jurisdiction). User Content from child accounts will not be used for marketing, advertising, or promotional purposes under any circumstances. This restriction applies regardless of whether parental consent has been obtained.

5.3.3 You represent and warrant that: (a) you own or have the necessary rights to submit User Content; (b) the User Content does not infringe any third-party intellectual property rights; (c) you have obtained all necessary consents from any individuals depicted or referenced.

5.3.4 You retain ownership of your User Content. You may delete User Content at any time; however, we may retain anonymised or aggregated data derived from User Content.

6. FREEMIUM MODEL AND PREMIUM FEATURES

6.1 The App is available in a Free Tier with basic language-learning features and a Premium Tier with enhanced features. The specific features available in each tier are described in the App and on our website, and are subject to change upon reasonable notice.

6.2 We reserve the right to modify, limit, or discontinue features of the Free Tier at any time, provided that we give users reasonable advance notice of material changes.

6.3 We do not guarantee that the Free Tier will remain available indefinitely. In the event we discontinue the Free Tier, we will provide at least 30 days’ prior notice.

7. SUBSCRIPTIONS — BILLING, CANCELLATION, AND REFUNDS

7.1 Subscription Plans

7.1.1 We offer recurring subscription plans on a monthly and/or annual basis (‘Premium Subscription’). Current pricing, available plans, and included features are displayed within the App and on our website at the time of purchase. Prices are inclusive of applicable VAT/GST where required by law.

7.1.2 Before you purchase a Premium Subscription, we will clearly present the following pre-contract information: (a) the total price including all applicable taxes; (b) the billing frequency and auto-renewal terms; (c) the duration of any free trial or introductory period; (d) how to cancel; (e) the cooling-off rights described in clause 7.6.

7.2 Auto-Renewal

7.2.1 IMPORTANT: Your Premium Subscription will automatically renew at the end of each subscription period unless you cancel prior to the renewal date. By purchasing a Premium Subscription, you expressly authorise us (or the relevant app store) to charge your designated payment method on a recurring basis.

7.3 Renewal Reminder Notices

7.3.1 We will send you a renewal reminder notification before each renewal date. Reminder timings:

7.3.2 Each renewal reminder will include: (a) confirmation that your subscription will auto-renew; (b) the price you will be charged; (c) the renewal date; (d) clear instructions on how to cancel before the renewal date.

7.3.3 Note — DMCCA 2026: When the DMCCA subscription regime comes into force (expected Autumn 2026, or such later date as secondary legislation may provide), additional reminder notices at specific intervals will be required by law. We will update our reminder schedule and these Terms when the secondary legislation is enacted.

7.4 Price Changes

7.4.1 We may change subscription prices. If we increase the price of your subscription, we will notify you with at least 30 days’ advance notice before the change takes effect. Notification will be sent via email and in-app notification. Your continued subscription after the price change takes effect constitutes your acceptance of the new price. If you do not accept the new price, you must cancel before the renewal date and you will not be charged the new price.

7.5 Free Trials

7.5.1 We may offer free trial periods. Unless you cancel before the trial period ends, your subscription will automatically convert to a paid subscription and you will be charged accordingly. You will receive a reminder notice in accordance with clause 7.3.1 before your trial ends. You may only benefit from one free trial per account.

7.6 Cancellation

7.6.1 You may cancel your Premium Subscription at any time using any of the following methods:

7.6.2 Cancellation takes effect at the end of the current billing period. You will retain Premium access until that date. You will not receive a refund for the unused portion of the current billing period except as provided in clause 7.7 (cooling-off rights) or where required by applicable law.

7.7 Cooling-Off Rights

7.7.1 Initial Cooling-Off Period: Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, UK consumers have the right to cancel a digital services contract within 14 calendar days of the date of purchase without giving any reason (‘initial cooling-off period’).

7.7.2 IMPORTANT EXCEPTION — Waiver of Cooling-Off Right (CCR 2013, Reg. 37): At checkout, you will be presented with two separate acknowledgements which you must each confirm before your purchase is processed: (a) Consent to immediate performance: a checkbox by which you expressly request that we begin providing the Premium digital service immediately, before the 14-day cooling-off period has expired; and (b) Acknowledgement of loss of withdrawal right: a separate checkbox by which you acknowledge that, by requesting immediate performance, you will lose your statutory right to withdraw from the contract once the digital content has been made available to you and you have begun to access it. Both acknowledgements are required by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If you have not accessed any Premium content during the 14-day initial cooling-off period, you remain entitled to a full refund — contact legal@endlessly.io within 14 days of purchase.

7.7.3 Renewal Cooling-Off Period (DMCCA 2024 — pending commencement): The DMCCA 2024 introduces a 14-day cooling-off right at each annual renewal. This right is not yet in force. When it comes into force (expected Autumn 2026, or such later date as secondary legislation may provide), we will: (a) send you a renewal cooling-off notice on the first day of each renewal period; (b) honour cancellation requests received within 14 days of renewal with a pro-rata refund for any unused subscription period. We will update these Terms when the relevant secondary legislation is enacted.

7.7.4 Refunds for subscriptions purchased through Apple App Store or Google Play are subject to the refund policies of those platforms. We have no ability to process refunds for app store purchases directly.

7.8 In-App Purchases (IAP)

7.8.1 Certain features, content packs, or Virtual Currency may be purchased as one-time in-app purchases. All IAPs are generally non-refundable once delivered, except where required by applicable law.

7.8.2 You agree that you will not charge back or dispute IAP charges unless you have a legitimate legal reason to do so. Fraudulent chargebacks may result in account termination.

7.9 Virtual Currency

7.9.1 Virtual Currency purchased within the App: (a) has no monetary value and cannot be exchanged for real money; (b) is non-transferable between accounts; (c) is not redeemable for cash or other consideration; (d) may expire upon account termination; (e) may be adjusted in value if we change in-app pricing, provided that we give you at least 30 days’ prior written notice of any such adjustment affecting purchased Virtual Currency.

7.9.2 Virtual Currency earned for free (e.g., through completing exercises) is a gift and carries no monetary value.

7.9.3 In the event of account termination not caused by your breach of these Terms, any unused purchased Virtual Currency (with a verifiable purchase value) will be refunded at its original purchase price on a pro-rata basis.

8. ACCEPTABLE USE POLICY

8.1 You agree that you will not use the App to:

• Violate any applicable law, regulation, or third-party rights
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity
• Collect, harvest, or store personal data about other users without their express consent
• Post, transmit, or share content that is defamatory, obscene, hateful, harassing, threatening, or promotes discrimination
• Engage in any activity that could harm, disable, overburden, or impair the App or our servers
• Attempt to gain unauthorised access to any part of the App, other accounts, or computer systems
• Use automated tools (bots, scrapers, crawlers) to access the App without our written permission
• Share your account credentials with others or allow multiple users to access a single account simultaneously
• Use the App or any Content for commercial purposes without our prior written consent
• Circumvent, disable, or interfere with security features, digital rights management, or access controls
• Reproduce, redistribute, or resell the App’s language course materials

8.2 We reserve the right to investigate and take appropriate action against users who violate this Acceptable Use Policy, including: removing content, suspending or terminating accounts, and reporting to law enforcement where appropriate.

9. AI FEATURES AND CONTENT DISCLAIMER

9.1 The App incorporates artificial intelligence and machine learning features including, but not limited to, AI conversation partners, pronunciation analysis, adaptive learning algorithms, and personalised feedback (‘AI Features’).

9.2 AI-generated content is provided for educational and entertainment purposes only. You acknowledge and agree that:

• AI-generated responses may occasionally be inaccurate, incomplete, or inappropriate, and should not be relied upon as professional, medical, legal, or any other form of specialist advice.
• AI characters or personas within the App do not represent real individuals. Any resemblance to real persons is coincidental and unintentional.
• We do not guarantee the accuracy, completeness, or appropriateness of AI-generated content.
• You use AI Features at your own risk and should exercise your own judgement when relying on any AI-generated output.

9.3 When you interact with AI Features, your text inputs and audio recordings may be transmitted to and processed by our third-party AI service providers (including but not limited to providers such as Microsoft Azure, OpenAI, Google Cloud, and Amazon Web Services). These providers may retain copies of your inputs for purposes such as quality assurance, safety monitoring, and product improvement, in accordance with their own privacy policies and our data processing agreements with them. Please do not submit sensitive personal information when using AI Features.

9.4 We continuously work to improve the accuracy and safety of our AI Features. If you encounter AI-generated content that you believe is harmful, inaccurate, or inappropriate, please report it to legal@endlessly.io.

9.5 AI Features and Child Accounts

9.5.1 For users identified as children (under the applicable minimum age), AI Feature processing is subject to the following additional restrictions:

• AI interaction data from child accounts is used solely to provide the requested in-app language feedback and is not used for profiling, behavioural advertising, or any commercial purpose
• We configure our AI service provider integrations to disable persistent model training on data from child accounts where such configuration is technically available
• Audio recordings from children’s pronunciation practice are processed in real time and are not retained beyond the 90-day maximum period described in our Privacy Policy
• AI conversation data from child accounts is not shared with third parties except as strictly necessary to deliver the in-app service

9.5.2 AI conversation features (such as AI chat partners) are not ‘social features’ within the meaning of the ICO Children’s Code. They do not connect child users with other human users and do not enable user-to-user communication. Furthermore, the App does not enable users to share AI-generated content with other users, or to encounter content generated by other users of the App. Accordingly, the AI Features do not constitute a ‘user-to-user service’ within the meaning of the Online Safety Act 2023, section 3. Notwithstanding this, the same child-appropriate defaults described in Section 3 apply to all AI interactions by child users. In the event that future features of the App enable users to share or encounter content generated by other users, we will conduct a full Online Safety Act compliance review prior to launch of such features.

10. DATA PROTECTION AND PRIVACY

10.1 Data Controller

10.1.1 For the purposes of the UK General Data Protection Regulation (‘UK GDPR’), the Data Protection Act 2018, and the Data (Use and Access) Act 2025 (‘DUAA 2025’), the Company acts as data controller in respect of personal data collected through the App. The DUAA 2025 updates and supplements the UK GDPR framework, including by reinforcing data protection requirements for services accessible to children (as reflected in Section 3 of these Terms). Our Data Protection Officer can be contacted at legal@endlessly.io.

10.2 International Data Transfers

10.2.1 The App and its services are operated from the United Kingdom. Our infrastructure, third-party service providers, and AI partners may be located in the United Kingdom, United States, Canada, and other countries. By using the App, you acknowledge and consent to the transfer and processing of your personal data in these jurisdictions, which may have data protection laws that differ from those in your country of residence.

10.2.2 All international transfers of personal data from the UK are conducted subject to appropriate safeguards, including UK International Data Transfer Agreements (IDTAs) where required.

10.3 Legal Basis for Processing

10.4 Your Data Rights

10.4.1 Subject to applicable law, you have the right to: access, rectify, erase, restrict, port, and object to the processing of your personal data, and to withdraw consent at any time. To exercise any of these rights, please contact legal@endlessly.io. We will respond without undue delay and in any event within one calendar month of receipt, in accordance with UK GDPR Art. 12(3). Where a request is complex or we have received a number of requests, we may extend this period by up to two further calendar months (three calendar months total from receipt). We will notify you of any extension within the initial calendar month, together with the reasons for the delay.

10.4.2 If you are a UK resident, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

10.5 Children’s Data

10.5.1 Data collected from child users is subject to enhanced protections as described in Section 3. We do not use children’s data for advertising purposes. Parents may exercise data rights on behalf of children under 13.

10.6 Full Privacy Policy

10.6.1 Our full Privacy Policy (available at https://endlessly.io/privacy-policy) provides comprehensive information about our data practices and is incorporated into this Agreement by reference.

11. THIRD-PARTY SERVICES AND LINKS

11.1 The App may integrate with or contain links to third-party services, including but not limited to: payment processors, analytics providers, social login providers, AI service providers, and translation services. Use of such third-party services is governed by their respective terms and privacy policies.

11.2 We use the following categories of third-party service providers: (a) payment processing (e.g., Stripe, Apple Pay, Google Pay, PayPal); (b) analytics (e.g., Firebase, Mixpanel); (c) AI and speech processing (e.g., Microsoft Azure, OpenAI, Google Cloud, Amazon Web Services); (d) cloud infrastructure; (e) customer support platforms. A full list of sub-processors is available in our Privacy Policy.

11.3 We do not endorse and are not responsible for the content, products, or services of any third-party services. Your interaction with third parties is solely at your own risk.

11.4 We are not responsible for any issues arising from third-party app stores (Apple App Store, Google Play Store), including purchase disputes, availability, or technical issues.

12. DISCLAIMERS AND WARRANTIES

12.1 The App is provided ‘as is’ and ‘as available’ without any warranty of any kind, whether express, implied, statutory, or otherwise. To the maximum extent permitted by law, we disclaim all implied warranties, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

12.2 We do not warrant that: (a) the App will be error-free, uninterrupted, or free of viruses or other harmful components; (b) any content is accurate, complete, reliable, current, or secure; (c) the App will meet your specific requirements; (d) any defects will be corrected.

12.3 Educational Disclaimer: The App is a language-learning tool for educational purposes only. We make no guarantee that use of the App will result in fluency, proficiency, or any particular language qualification. Learning outcomes vary and depend on individual effort and circumstances.

12.4 Nothing in these Terms shall exclude or restrict any statutory rights you may have as a Consumer under applicable law, including under the Consumer Rights Act 2015 (UK). In particular, we do not exclude our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot be excluded by law.

12.5 Consumer Rights Act 2015 — Implied Quality Standards: The digital content supplied through the App is subject to the implied quality standards of the Consumer Rights Act 2015, sections 34–36. In particular, digital content supplied for a price must be of satisfactory quality, fit for purpose, and as described. Where digital content does not conform to these standards, you may have the right to repair, replacement, or a price reduction. Nothing in this clause limits rights available to you under the CRA 2015 or any other applicable consumer protection legislation.

13. LIMITATION OF LIABILITY

13.1 Subject to clause 12.4, to the maximum extent permitted by applicable law, the total aggregate liability of the Company (whether in contract, tort, negligence, breach of statutory duty, or otherwise) arising out of or in connection with these Terms or the App shall not exceed the greater of: (a) the total fees paid by you to us in the 12 months preceding the claim; or (b) £100 (one hundred pounds sterling).

13.2 Subject to clause 12.4, neither party shall be liable to the other for any: (a) loss of profits; (b) loss of revenue; (c) loss of business or contracts; (d) loss of anticipated savings; (e) loss of data (except as set out in our Privacy Policy); (f) loss of goodwill; (g) indirect, special, or consequential loss or damage; whether or not such loss was foreseeable or had been advised.

13.3 For California Residents: Nothing in these Terms waives your rights under the California Consumer Privacy Act (CCPA/CPRA) or other applicable California law.

14. INDEMNIFICATION

14.1 This clause 14 applies to business and organisational users only. It does not apply to Consumers (as defined in clause 1.1).

14.2 If you are a business or organisational user, you agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, licensors, and service providers from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the App in the course of your business; (b) your violation of these Terms; (c) your User Content; (d) your violation of any third-party rights.

14.3 If you are a Consumer, nothing in this clause shall impose any obligation on you beyond what is permitted by applicable consumer protection law, including the Consumer Rights Act 2015 (UK).

15. SERVICE AVAILABILITY AND MAINTENANCE

15.1 We will use commercially reasonable efforts to maintain the App available 24/7, but we do not guarantee uninterrupted access. Downtime may occur for: (a) planned maintenance (we will provide advance notice where reasonably practicable); (b) emergency maintenance; (c) circumstances beyond our control (force majeure).

15.2 We reserve the right to modify, suspend, or discontinue any part of the App, temporarily or permanently, with or without notice, provided that for material changes we will give reasonable prior notice where practicable.

15.3 We may update the App automatically to apply security patches or improvements. You agree to receive such updates; if you disable updates, we cannot guarantee secure or full functionality.

16. TERMINATION

16.1 You may terminate this Agreement at any time by: (a) deleting your account within the App settings; (b) uninstalling the App; (c) requesting account deletion by emailing legal@endlessly.io.

16.2 We may suspend or terminate your access to the App immediately if: (a) you materially breach these Terms and (where remediable) fail to remedy the breach within 14 days of written notice; (b) you engage in fraudulent, illegal, or abusive conduct; (c) continuation poses a risk to other users or the Company; (d) required by law or court order.

16.3 Upon termination: (a) all licences granted to you immediately cease; (b) you must cease all use of the App; (c) we may delete your account and associated data in accordance with our Privacy Policy; (d) any unused paid subscription days will be refunded on a pro-rata basis where termination is not due to your fault; (e) any unused Virtual Currency earned for free will be forfeited; purchased Virtual Currency will be handled in accordance with clause 7.9.3.

16.4 Clauses relating to intellectual property, data protection, limitation of liability, indemnification, and dispute resolution shall survive termination.

17. DISPUTE RESOLUTION

17.1 Informal Resolution

17.1.1 Before commencing formal legal proceedings, you agree to first attempt to resolve any dispute informally by contacting us at legal@endlessly.io with a written description of the dispute. We will endeavour to respond within 30 days.

17.2 Governing Law and Jurisdiction

17.2.1 These Terms and any disputes arising therefrom shall be governed by the laws of England and Wales. Both parties submit to the exclusive jurisdiction of the courts of England and Wales, except that if you are a Consumer resident in Scotland or Northern Ireland, you may bring proceedings in your local court.

17.3 US and Canada — Arbitration Notice

17.3.1 For users in the United States and Canada (except Quebec), any dispute, claim, or controversy arising out of or relating to these Terms or the App that cannot be resolved informally shall be finally settled by binding arbitration administered by the American Arbitration Association (AAA) or JAMS, using the applicable consumer arbitration rules, on an individual basis.

17.3.2 CLASS ACTION WAIVER: To the extent permitted by law, you agree to bring claims only in your individual capacity, not as a plaintiff or class member in any class action or representative proceeding. This waiver does not apply to: (a) public injunctive relief claims; (b) disputes where class action waiver is prohibited by applicable law.

17.3.3 For Quebec residents, these Terms shall be governed by the laws of the Province of Quebec. Either party may seek emergency injunctive relief in any court of competent jurisdiction.

17.3.4 In no event shall any dispute be commenced more than one (1) year after the cause of action arose, except where a longer limitation period is required by applicable mandatory law (including without limitation: California fraud claims and other statutory claims with mandatory limitation periods; Illinois Biometric Information Privacy Act (BIPA) claims, which carry a five-year statute of limitations under 740 ILCS 14/20(1) that cannot be shortened by contract; and any other claims for which a mandatory statutory limitation period applies under applicable law).

18. ADVERTISING AND MARKETING

18.1 The Free Tier may include advertising. Premium Subscribers will not be shown third-party advertising. We do not display advertising to child users.

18.2 Any advertising shown will comply with the UK Advertising Standards Authority (ASA) codes and applicable advertising regulations. We will not use your personal data for targeted advertising without your explicit consent.

18.3 We may send you marketing communications if you have opted in to receive them. You may opt out at any time via the App settings or by following the unsubscribe link in any marketing email. Opting out of marketing does not affect transactional or service-related communications.

19. ACCESSIBILITY

19.1 We are committed to making the App accessible to users with disabilities in accordance with the Equality Act 2010 (UK) and, where applicable, the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA.

19.2 If you experience any accessibility barriers, please contact us at legal@endlessly.io and we will use reasonable efforts to provide an accessible format or reasonable accommodation.

20. FORCE MAJEURE

20.1 Neither party shall be liable for any failure or delay in performance of its obligations under these Terms to the extent caused by circumstances beyond its reasonable control, including but not limited to: acts of God, pandemic, epidemic, strikes, lock-outs, war, terrorism, riots, fire, flood, storm, or failure of third-party infrastructure (including internet service providers or cloud providers).

20.2 The affected party shall promptly notify the other and shall use reasonable efforts to overcome the force majeure event. If the event continues for more than 30 days, either party may terminate the Agreement by written notice.

21. FEEDBACK

21.1 If you provide us with any feedback, suggestions, ideas, or improvements regarding the App (‘Feedback’), you grant us a perpetual, irrevocable, royalty-free, worldwide licence to use, implement, and incorporate such Feedback into the App without any obligation to you.

21.2 You acknowledge that we may already be developing features similar to your Feedback and that such development does not create any obligation to you.

22. REGIONAL ADDENDA

22.1 United Kingdom Addendum

22.1.1 For users in the United Kingdom, these Terms are governed by the laws of England and Wales. Your statutory consumer rights under the Consumer Rights Act 2015 and all other applicable UK consumer protection legislation are not affected by these Terms.

22.1.2 UK GDPR: All data processing for UK users is conducted in compliance with UK GDPR and the Data Protection Act 2018. You have the right to lodge a complaint with the ICO at ico.org.uk.

22.2 United States Addendum

22.2.1 For users in the United States, the following additional provisions apply:

California (CCPA/CPRA): California residents have the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell personal information. You also have the right not to be discriminated against for exercising your privacy rights. Submit CCPA/CPRA requests to legal@endlessly.io.

Virginia (VCDPA): Virginia residents have the right to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising and profiling. Submit requests to legal@endlessly.io. If we decline your request, you may appeal by contacting us, and if your appeal is denied you may contact the Virginia Attorney General.

COPPA: We comply with COPPA for users under 13 as described in Section 3.

DMCA: We comply with the Digital Millennium Copyright Act. To submit a DMCA takedown notice, contact legal@endlessly.io.

California Users: If any complaint with us is not satisfactorily resolved, you can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N112, Sacramento, California 95834 or by telephone at (800) 952-5210.

22.3 Canada Addendum

22.3.1 For Canadian users, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation (including Quebec’s Law 25 / Act respecting the protection of personal information in the private sector).

22.3.2 You have the right to access and correct personal information we hold about you. Contact our privacy officer at legal@endlessly.io.

22.3.3 We will not collect, use, or disclose your personal information without your knowledge and consent, except as required by law.

22.4 Other Jurisdictions

22.4.1 The App is available globally. Users accessing the App from jurisdictions not specifically addressed in these Regional Addenda do so on their own initiative and are solely responsible for compliance with applicable local laws. We make no representation that the App or its content is appropriate or available for use in all locations.

22.4.2 We comply with applicable local laws in the jurisdictions where we operate to the extent required. If you have questions about your rights under local law, please contact us at legal@endlessly.io.

23. GENERAL PROVISIONS

23.1 Entire Agreement: These Terms, together with the Privacy Policy and any other policies incorporated herein, constitute the entire agreement between you and the Company regarding the App, and supersede all prior agreements.

23.2 Severability: If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

23.3 Waiver: Failure by either party to exercise any right or remedy does not constitute a waiver of that right or remedy.

23.4 No Third-Party Beneficiaries: These Terms do not create any rights in third parties unless expressly stated.

23.5 Assignment: You may not assign your rights or obligations under these Terms without our prior written consent. We may assign these Terms to a successor entity in connection with a merger, acquisition, or sale of assets.

23.6 Notices: We may send notices to you via the email address associated with your account or via in-app notification. You must send notices to us at legal@endlessly.io.

23.7 Electronic Communications: You consent to receiving communications from us in electronic form. Electronic communications satisfy any legal requirement for communications to be in writing.

23.8 App Store Terms: If you access the App via the Apple App Store or Google Play Store, the following also applies: (a) the licence granted to you is limited to use on a device utilising Apple iOS or Android operating systems; (b) Apple and Google are not responsible for the App or its content; (c) in the event of failure to conform to any warranty, you may notify Apple or Google and they may refund the purchase price; (d) Apple and Google are third-party beneficiaries of these Terms and have the right to enforce them against you.

24. CONTACT INFORMATION

Limeslime Ltd — Terms of Service & EULA v2.7 — Effective 20 February 2026 | Last Revised 23 February 2026